Substancia is an Australian based property and real estate investment and management company.
Branding for the company included starting from scratch, and imagining Substancia as a future leader on the market.
Central to the design was the logo. It was made to convey stability and elegance, and speak to the target audience. Once the logo was set in stone, the rest of the image was built easily on top of it, providing singular and strong image for the company.
“This school project is a personal rebranding of Klean Strip ®, a producer of solvents, thinners, removers, and other products. The goal with this new design direction was to truly showcase the chemical nature of the products they produce. The new logo incorporates elements of chemical structure into its design as well as elements from the periodic table. This translates to the packaging with use of clean lines and type with basic colors to further differentiate products. *This project is not associated in any way with the brand Klean Strip ®.”
Graphic Designer based in Sugar Hill, GA, USA. Focused on graphic design, photography and packaging.